Solar Boost

Bright ideas for a renewable energy startup

Illustration of a house with solar panels, an electric car, energy symbols, and a sun in the background.

The Challenge

Solar Boost are an experienced team of electricians who focus on renewable energy installation based in Skipton, North Yorkshire. As more and more people make the move to renewable energy solutions, the number of renewable energy companies is also on the rise. I was tasked with creating a distinctive brand identity and website to market them as established, approachable solar energy providers.

Two business cards with "Solar Boost" logo; one white with contact information, one yellow with company name.
Smartphone displaying Solar Boost website with text promoting home energy efficiency and a request a quote button.
Black polo shirt with "Solar Boost" logo on yellow background.
Two business cards for "Solar Boost" with shadow effects, one black with the logo, the other white with contact details.
Mobile phone displaying a website for 'Solar Boost' with a yellow banner, offering services to improve home energy efficiency and an option to request a quote.
Navy blue polo shirt with 'Solar Boost' logo on green background.

Brand Concepts

Brand Development

Initial brand concepts aimed to visualise Solar Boost’s approachable, modern approach, balanced with the idea of being a high performing, precise business. Colour palette strategy reflected colours synonymous with renewable energy and technology.

"Solar Boost" logo with a yellow geometric symbol on a black background.

Final Logo Design

The approved logo design used a brand mark inspired by solar panels and a lightning bolt, creating a bold symbol that translates confidently across the Solar Boost’s visual identity.

Diagram of energy flow with icons for solar panels and electricity on a gray background.
Brand guidelines document for Solar Boost featuring logo usage, positioning, and color palette on a gray background.

Digital Application

Solar Boost’s brochure website was designed and developed using Squarespace. A range of illustrations and icons were produced to explain their service offering.

Laptop displaying a website with a yellow background and the text 'Start Your Solar Journey Today.' The site is for Solar Boost, offering solar energy systems and featuring an illustration of a house with solar panels and a car.
Illustration of a house with solar panels, an electric car charging, and a battery symbol. Concept of renewable energy and electric vehicle charging.
Set of six electrical icons: shield with lightning bolt, house with lightning, plug with lightning, chat bubble with lightning, crossed tools with lightning, gear with lightning.
Illustration of a black van with "Solar Boost" branding, including logos and contact information, on a yellow background.
Business card holder, stack of business cards, and pen with Solar Boost branding on orange background.
Black polo shirt with "Solar Boost" logo, yellow background.

If you have a project in mind or would like some honest advice on your brand, let’s talk. Send me an email: hi@sampetyt.co.uk