Renu

Rebranding a master tradesman.

Business cards for "Renu" on an orange surface, featuring the name Mark McRae, contact details, and company logo.

Project Overview

In 2022 I was approach by Mark McRae, owner of Arc Plastering. His business was growing and required a brand that reflected his wider service offering. They required a new company name, brand identity and website.

Logo with text 'Renu' and abstract geometric shape on an orange background.

New logo

Logo for "arc plastering" with a rainbow arch and trowel graphic, featuring the tagline "consistent quality and care..."

Original logo

Creating a new name

Mark’s business was changing. He was now diversifying to offer a range of new services such as stove fitting and soundproofing. We undertook a series of workshops to create a name that encompassed everything the business was now offering customers, whilst maintaining the defining features that had made Mark’s business a success up to that point.

The name we settled upon was ‘Renu’. Throughout our sessions, it became apparent that one of Mark’s key selling points is his ability to revitalise and reinvigorate the spaces he works in.

Mark isn’t just a master at his craftsman - he also brings a creative approach to refreshing homes and spaces, providing solutions that customers hadn’t considered or expected. The name ‘Renu’ felt simple, down-to-earth and self-explanatory.

Collage of branding concepts for "ReNu," featuring various logo designs, color schemes in orange, black, and white, and business card layouts showcasing different font styles and logo placements.

Brand Development

With the new name finalised, we moved onto creating concepts for the new brand. The brand had to visualise everything Mark and his team were known for, years of dedication to their craft, reliability and a down-to-earth, polite temperament that has led to an outstanding local reputation. It also had to feel modern and slick enough to reflect their creative solutions

Illustration of a white van with "Renu your home" logo and website "renugroup.co.uk" on a bright orange background.

Renu Your Home

A brand tagline was developed to succinctly encapsulate the value Renu bring to customers home. The ‘Renu your home’ tagline was applied to company vehicles to enhance brand recognition.

Smartphone screen displaying "Renu" home improvement service website with "Revitalise your home" text and an orange call-to-action button saying "Get in touch."
Icons of a trowel, lighter fluid, brick wall, and speaker with sound waves.

Digital Application

A brochure website was developed using Squarespace. As part of this, a set of illustrations were designed to visualise Renu’s services. A range of social media templates were also produced.

Visit their website: renugroup.co.uk

Renu website design
Modern house exterior with dark-framed windows and door, white walls, and bay windows featuring horizontal blinds. Two potted plants flank the entrance, and a paved walkway leads to the front door.
Brand guideline pages for a company named Renu, featuring orange and dark blue layouts. Includes logo design, brand purpose statement, color palette, typography, and application examples such as uniform and social media posts.
Black collared polo shirt with "Renu" logo on orange background.
A white van with "Renu your home" branding parked in front of a modern house with solar panels on the roof.
Three construction workers standing next to an open white work van filled with equipment, having a conversation in a sunny outdoor setting.

If you have a project in mind or would like some honest advice on your brand, let’s talk. Send me an email: hi@sampetyt.co.uk