One One Two

Expanding a brand identity for a buzzing wine bar and eatery in Nairn

Window signage showing logo at One One Two

Photography by Alexander Williamson

Project Overview

I was approached by Cathy, Gordon and Kirstin at the end of 2022 to assist them with the brand identity of their existing wine bar “One One Two” and their new bottle shop “The Grapemonger” both located on The Brae in Nairn, Scotland.

I was tasked with creating a visual identity for both locations. This project spanned two brand identities, a new website, signage and printed touchpoints.

Tempura Battered Monkfish with Caramel Aioli
Chef working in the kitchen at One One Two
A range of sharing plate dishes at One One Two
A busy evening with customers dining at One One Two

The Challenge

One One Two serves exceptional hand-picked wine and deliciously creative food for sharing. However, because the pandemic had forced them and so many other businesses within the hospitality sector to change and adjust their offering, the team at One One Two felt that what they ‘do’ wasn’t that clear anymore. Were they a ‘Cafe’, a ‘Deli’ a ‘wine bar’ - or something else?

Alongside this, they were also intending to open a bottle shop on the same street. Called ‘The Grapemonger’ this new space would curate a broad selection of wine, spirits and beer.

Brand Research Documentation

Brand Research and Strategy

We spent time going through aspirational wine bars and small plate eateries, examining what it was that made them such great places to visit. We then worked through some workshop exercises to determine their brand purpose, vision and values.

Brand Purpose Statement for One One Two and The Grapemonger

We managed to filter down what One One Two do to this purpose statement:

We love to share our passion for wine and food. So we’ve created two spaces, a wine bar & eatery and a wine shop to showcase that. These relaxed, convivial spaces deliver a fun and exciting evening, whatever your occasion.

With statement in mind, we started the process of creating brand concepts for both brands.

Brand Development

I then go to work developing concepts for both locations. Inspiration was drawn from traditional typography and visual styles synonymous with regions known for their wine. The goal was to create a range of brand assets for One One Two and The Grapemonger that would convey a timeless quality and charm, whilst also feeling fun and inviting.

The two location identities needed to feel connected, but also have a personality of their own. The colour palette was already dictated by One One Two’s distinguished navy blue.

Illustration of signage for One One Two
Logo design by Sam Petyt for One One Two in Nairn

Final brand concepts for One One Two

Photograph of exterior of One One Two in Nairn showing new signage
Illustration of exterior signage for The Grapemonger by Sam Petyt
Logo design by Sam Petyt for The Grapemonger in Nairn

Final brand concepts for The Grapemonger

Customer eating Bao Bun at One One Two - Photograph by Alexander Williamson
Photograph of window signage designed by Sam Petyt - photography by Alexander Williamson
Photograph of people enjoying small plates and wine at One One Two in Nairn, photograph by Sam Petyt
Menu design by Sam Petyt
Photograph of lightbox signage at One One Two designed by Sam Petyt

Digital Application

I designed and developed a website for One One Two that would showcase their sharing menu, allergen information, as well as the latest news and events at The Grapemonger. Visit their website: oneonetwo.co.uk

If you have a project in mind or would like some honest advice on your brand, let’s talk. Send me an email: hi@sampetyt.co.uk