Kaolin Kiln

Branding for a jewellery startup

Cardboard box with Kaolin Kiln logo, black tape with phrases like "slow made goods," "statement jewellery," "wearable art," on coral background.

Project Overview

Eleanor specialises in producing unique handmade accessories with polymer clay. Her signature pieces use a wide variety of popping colours and funky shapes - inspired by anything from nature to pop art. The goal of Eleanor’s project was to create a visual identity that was flexible enough to evoke the inspirations behind each product.

Logo featuring a circular design with the text 'KAOLIN KILN' and abstract line art in the center, along with Chinese characters at the bottom.
Abstract geometric line art with shapes including a circle, square, semicircle, and arc on a dark background.

Brand & Website Development

A visual identity was created around Eleanor’s signature shapes for her earrings. These were used to create shapes, patterns and promote key messages for the brand. The visual style was created using a neutral colour palette, which allows the brand system to be flexible when introducing colours that relate to eleanor's latest batch of styles.

Colorful geometric earrings on a white background with yellow leaves
Three smartphone screens displaying content: the first shows clay earrings with geometric shapes, the second displays an orange emblem with the text 'Kaolin Kiln,' and the third promotes a sale with text like 'this weekend,' 'it’s sale time,' and '40% off all stock!' on colored backgrounds.
Two business cards held in a hand; one black card with 'Kaolin Kiln' and 'thank you!', and one beige card with a message asking for a review.
Assorted geometric earrings on a white background with yellow leaves

Photography by Caitlin & Jones

Abstract design with beige geometric shapes and phrases like 'wearable art', 'handmade and zero waste', 'slow made goods', and 'statement jewellery' on a dark background.

If you have a project in mind or would like some honest advice on your brand, let’s talk. Send me an email: hi@sampetyt.co.uk