HiThrive

Refreshing a growing business consultancy

Pink card with the text "Be Kind. We're all in this together." placed on a geometric background.

Project Overview

HiThrive, a business consultancy for small and medium-sized businesses, required a re-evaluation of their website. Was it still meeting its objectives? Did it effectively communicate the services the business now offered? The business had been trading for several years and had built up many clients - was this communicated? After a consultation, it was clear that the time had come to refresh HiThrive’s website.

Set of colorful business and finance icons including target, high-five, laptop with pound symbol, currency in water, location, communication, documents, receipt with calculations, calendar, banking document, gears, checklist, email on laptop, organizational chart, partnership, certification, file folders with pound symbol, magnifying glass with gears, Venn diagram, and calculator with percentage symbol.

Icon and Illustration Development

HiThrive have developed a range of services designed to support a range of business needs, from auditing to long term strategies. To successfully communicate these services, illustrations were created to breakdown what each service provided. Not only did this support the existing content, but the illustrative style also helped to highlight HiThrive’s honest, friendly approach to consultancy.

Illustration of a business professional with symbols for money, growth, gears, and charts, representing financial success and strategy.
Smartphone displaying a website with the text 'HiThrive' and an illustration of a person with icons representing goals and growth. A button labeled 'Schedule Your First Appointment' is shown, and a finger is about to press it. The phone is on a bright pink background.

UX and UI Development

Based on our research, unsurprisingly, two-thirds of HiThrive’s audience viewed their website on a mobile. Therefore, enhancements were made to the website’s user experience with mobile in mind. This included refining and sharpening the use of typography online, as well as clear call to actions (buttons) to guide users toward what you want them to do next - in this case, starting their business growth journey with the help of HiThrive. The layout was also tailored to offer a consistent experience, whatever device you’re using.

Three smartphone screens displaying the HiThrive website, showcasing services like business consultancy and bookkeeping. The screens have a pink background. Each screen features text about services and images of people related to the services offered.

“The quality and creativity that Sam brings to a project is superb. Recently, Sam has refreshed my website and I am thrilled with the finished result.”

Scott Rowland, HiThrive

Laptop displaying a business consulting website with pink background and text "Ready to grow your business? Together we'll make it thrive."
Open notebooks, business card, red pen, and coffee mugs on a white table.
Three people sitting around a table having a discussion with a laptop open in front of them.

Photography by Mark Slater

A brochure displayed on a light background. It features pink and white colors with bold text advertising 'Fully-Funded Business Support.' One page reads 'Let's thrive together with Citylife!' Includes a QR code and an image of a man speaking. The brochure provides information about business support services and requirements.

Blog and Social Design

One of HiThrive’s most appealing USPs is their desire to freely share valuable information with others. To share this information, HiThrive writes a business advice blog. Their blog was also part of the user experience overhaul. This high-quality content strengthens HiThrive’s ranking on search engines.

Visit their website: hithrive.co

If you have a project in mind or would like some honest advice on your brand, let’s talk. Send me an email: hi@sampetyt.co.uk